Youtube has announced it will wind down its Originals to focus more on its “Black Voices” and “Kids” content.
In a tweet, Youtube’s chief business officer Robert Kyncl announced the company, based in San Bruno, California, will now exclusively sponsor programs connected to the company’s “Black Voices” project and YouTube Kids efforts.
The YouTube Originals content had one of its best quarters in the last part of 2021, with more than 1.4 billion views
YouTube will keep its commitments to existing initiatives and activities in the works.
Kyncl’s statement means the firm is reinvesting Originals’ budget to grow and provision the company’s Partner Program, in addition to new products, like YouTube Shorts and live shopping.
He said: “YouTube’s Partner Program now includes over two million creators, and our creator community has never been more successful: we’ve paid out more than $30 billion to creators, artists, and media firms in the previous three years, according to Kynci.
In a statement released on Twitter, Kyncl said “With quick expansion comes new opportunities and now our investments can have a greater impact on even more artists when applied to additional projects, such as our Creator Shorts Fund, Black Voices Fund, and Live Shopping programs, to name a few.
He added Susanne Daniels, YouTube’s Global Head of Original Content would be departing YouTube in March in the same message.
Daniels is a well-known television programming executive who helped launch and grow a number of networks, including The WB (now The CW), Fox, and MTV, among others.
She was also in charge of hit TV shows like “Dawson’s Creek” and “Gilmore Girls.”
Daniels came to YouTube in 2015 from MTV, where she was the President of Programming and Production.
At the time, YouTube was keen on evolving the platform into a legitimate competitor in the “streaming wars” and started offering scripted original series in 2018, including “Cobra Kai,” a series sequel to original “The Karate Kid” films, and “Step Up: High Water,” a series based on the “Step Up” film franchise.
it is unclear where Daniels will head to next.
YouTube changed its mind about Originals in April 2019, deciding instead to sponsor non-scripted music and education programming, as well as more intricate projects by popular YouTube artists.
Will Smith, Kevin Hart, Paris Hilton, MrBeast, Lele Pons, Justin Bieber, and Demi Lovato are among the stars of YouTube Originals’ unscripted lineup.
Some of YouTube’s original scripted series are still around today but have moved to other platforms, including Netflix and Showtime.