Wendy’s is set to add to its 28 locations in Mexico, which could lead to “hundreds” of new restaurants.

The fast-food giant has been in Mexico for 30 years and has restaurants in cities including Ciudad Juárez, Chihuahua, Monterrey, and Mexico City.

Carlos Ribas, Wendy’s VP & Managing Director, Latin America & Caribbean Region, said: “We’re answering the call from Mexican consumers to bring more Wendy’s to more people across the country.

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“We are actively seeking world-class, well-established franchise partners with strong operations experience, local development expertise and a proven track record with growing brands in Mexico to help Wendy’s reach its full potential.”

Mexico is a high priority for Wendy’s, which has launched a new national marketing campaign called “Different Inside and Out” (aka “Diferente por Dentro y por Fuera.”

A new menu will be created for Mexican customers,alongside classics like the Wendy’s Frosty and the Baconator.

The new restaurants are likely to be a mix of traditional brick-and-mortar restaurant, with drive-thrus, curbside pick=up and mobile ordering.

Ribas added: “We are focused on building long-term relationships with partners who want to grow with us, share our values and reflect the communities in which we operate.

“Ultimately, we know our success depends on our franchisees’ success, and we support them at every turn, starting on day one.”

For more information on becoming a Wendy’s franchisee, contact the Wendy’s franchise recruitment team at [email protected]

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