The CEO of a UK based Beattie Communications has been caught up in a little of what could be called ‘bad PR‘. Trouble erupted last week when Gordon Beattie, the companies founder, wrote on Linkedin, “At Beattie Communications, we don’t hire blacks, gays or Catholics“.

After being confronted online, the CEO insisted that “he did not mean any offence and was only trying to underline his firm’s industry-leading diversity credentials“. In a picture taken from the website, it does indeed appear that the company would benefit from a little diversity training.

Defending his words, Beattie said, “We sign talented people, and we don’t care about the colour of their skin, sexual orientation or ­religion. That’s the way it should be with every company – only hire people for their talent, experience, knowledge and wisdom.”

But the Beattie Media chairman was forced to take down his post on social media platform Linkedin and apologised to those who had been upset. In a statement issued on Friday, the PR guru said, ” I issued a post on LinkedIn to highlight the fact that when we recruit, Beattie Communications does not discriminate. It was posted with the best of intentions, but I have now removed it because the language I used has caused offence, and for that, I am deeply sorry.”

However, this statement was quickly shot down in flames with Linkedin user David Mains commenting, “You chose those words to get attention. You got that – and the condemnation those words deserved, followed.”

Fellow communications expert Stef Lach said: “Quite stunning that a communications ­professional could be so wide of the mark with an attempt at communicating.”

Beattie was not available for comment.

Source: Daily Record