Walmart will not hold its own event to compete on Amazon Prime Day this year, a company spokesperson confirmed.

Like other companies, the major retailer has always hosted its own overlapping sales event. However, many of its products are already on sale this year.

In recent weeks, bright yellow “Clearance” signs have become a staple in many stores, and its website touts thousands of Rollbacks, a trademark for the discounter’s 90-day price cut, on bicycles, air fryers, and other items.

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Walmart’s significant discounting highlights the efforts merchants are taking to sell off surplus stock that has piled in the back of stores and warehouses, even if it means compromising profits.

Companies dealing with higher-than-usual inventory levels include Walmart, Target, and Gap.

Retailers attribute the problem to a variety of causes, including over-ordering, receiving seasonal products too late, pandemic categories losing appeal, and customers paying more on services than commodities.

The profusion of goods and publicizing makes this year’s Amazon Prime Day stand out. The sale will be held on coming Tuesday and Wednesday.

Since its inception in 2015, it has evolved into a shopping holiday that has boosted sales for practically every online store, not just Amazon. It also prepares to a more difficult period for the retail market.

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Inflation has reduced Americans’ budgets, leaving lesser funds for discretionary spending. Some businesses’ extensive promotions put pressure on others to drop their prices as well.

And when the back-to-school and Christmas shopping seasons approach, buyers may revert to a bargain-hunting mindset after a summer period defined by fewer discounts and increased profitability.

Due to high levels of markdowns at Walmart stores, Oppenheimer removed the business from its list of top selections for investors.

Some companies are still holding sales events in conjunction with Prime Day.

Target is holding Deals Days, a three-day event from Monday to Wednesday that will feature discounts on hundreds of goods ranging from electronics to cosmetics.

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While Walmart is foregoing glitzy marketing and short-term sales event, consumers who visit its stores will find plenty of deals. said 

Parikh said that the retail chain might gain from drawing more price-conscious clients looking for low-cost goods and necessities.

However, he stated that the next few quarters would be comparable to a pandemic boom era when consumers had additional stimulus funds but fewer places to spend them.

Furthermore, there are clear signs that huge discounts will continue into next season. 

Walmart will need “a couple of quarters” to return to more normal inventory levels, the company’s U.S. CEO John Furner stated during an investor event in early June.

Source: CNBC

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