Walmart has launched an innovative new feature that allows customers to try on clothes digitally in a “virtual fitting room.”
Customers of the retail giant can now choose from 50 distinct models with diverse heights, body types, and skin tones.
Zeekit, a virtual fitting room platform technology, has provided a new tool. The feature is accessible via both the Walmart app and Walmart.com.
A statement from the company said: “One of the most frustrating aspects of shopping jobs for clothes online is understanding how an item will actually look on you.
“With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping.”
Shoppers can pick from 50 models with heights ranging between 5’2” – 6’0” and sixes ranging from XS – XXXL.
The business will continue to improve its functionality, releasing 70 new model alternatives in the coming weeks.
More skin tones, hair hues, and sizes will be available with the new options.
Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia, and The Pioneer Woman are among the brands taking part in the virtual feature.
National brands to be added soon include Levi’s, Hanes and more.
Walmart says: “Zeekit was built with a vision to provide every person the chance to see themselves in any item of clothing found online, and that is a vision we share.
“Our new Choose My Model capability is just the beginning. We are also working to launch a virtual try-on experience for women’s apparel, moving with speed to bring this ground-breaking technology to our customers.”