Twitter plans to add more features to its new verification process following Elon Musk’s $44 billion takeover.
Product executive at Twitter, Esther Crawford tweeted details about three types of accounts: official, paid, and unlabeled.
However, she mentioned that they’re still experimenting with ways to distinguish among account types.
Some formerly verified accounts will get the “official” label but it can’t be purchased.
However, she did not reveal what is required to gain “official” status.
Those who pay $7.99 per month for the company’s subscription product, Twitter Blue, will get a blue check mark.
Musk who now calls himself “Twitter Complaint Hotline Operator” has criticized the platform’s original verification system.
The system gives a blue check mark, or verification, to notable users likely to be impersonated.
The blue check mark implied to other Twitter users that an account on the platform, and its contents, were from the individual or organization shown on that profile.
At least some users with verified accounts were required to disclose personal information to the platform.
It will include employer information, a phone number, or a copy of their driver’s license for identity verification.
Similarly, Meta’s Facebook and Instagram also use similar verification systems.
Under Musk’s leadership, the new Twitter Blue check mark will instead function as a paying subscriber badge that the firm will label “verification.”
Musk has made the subscription service a priority since he wants the platform to become less reliant on advertisers and make more money from it subscribers.
Crawford stated subscribing to Twitter Blue and receiving the check mark will no longer require identity verification.
She said: “A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the ‘Official’ label to select accounts when we launch.”
“The new Twitter Blue does not include ID verification — it’s an opt-in, paid subscription that offers a blue checkmark and access to select features.
“Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.”
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Crawford was named Twitter Blue’s product head when Musk took over and reorganized the company.
The team recently underwent a broad staff downsizing, impeding its ability to deliver a revamped verification system by the November 7 deadline.
Crawford’s team is currently attempting to rehire some of the people who were fired.
Musk’s proposals for the new “verification” system have been widely panned.
Comedians, influencers, and actors seemed to update their verified Twitter display names to “Elon Musk,” without specifying they were parodying his account.