For the first time, Twitter jobs have partnered with Walmart for a live shopping event. On Sunday, November 28, at 7 p.m. ET, entertainer Jason Derulo will present a 30-minute variety show featuring electronics, home goods, fashion, seasonal décor, special guests, and more on the shoppable "Cyber Deals Sunday" livestream on iOS and PC.
You'll be able to do things like browsing the shoppable banner and shop tab on the livestream's page, as well as engage by writing tweets about what you're watching while watching one of Twitter's Live Shopping jobs streams, according to the company.
Throughout the livestream, you can switch between the latest tab and the shop tab and view it on the merchant's website via an in-app browser to keep up with the broadcast while doing other things like completing a purchase.
Twitter said in a message posted online that livestreaming on its service “gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.”
William White, Walmart’s chief marketing officer, said the retailer has been “focused on charting new territory in shoppable livestreams” and through Twitter will be able to “meet customers where they are.”
