For the first time, Twitter jobs have partnered with Walmart for a live shopping event. On Sunday, November 28, at 7 p.m. ET, entertainer Jason Derulo will present a 30-minute variety show featuring electronics, home goods, fashion, seasonal décor, special guests, and more on the shoppable “Cyber Deals Sunday” livestream on iOS and PC.
You’ll be able to do things like browsing the shoppable banner and shop tab on the livestream’s page, as well as engage by writing tweets about what you’re watching while watching one of Twitter’s Live Shopping jobs streams, according to the company.
Throughout the livestream, you can switch between the latest tab and the shop tab and view it on the merchant’s website via an in-app browser to keep up with the broadcast while doing other things like completing a purchase.
Twitter said in a message posted online that livestreaming on its service “gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.”
William White, Walmart’s chief marketing officer, said the retailer has been “focused on charting new territory in shoppable livestreams” and through Twitter will be able to “meet customers where they are.”
In other e-commerce news, Twitter said that it was expanding its shop module test to more brands after a limited debut last summer. The module, which appears as a carousel immediately below a brand’s profile and can be populated with a selection of its products, appears as a carousel just below the brand’s profile.
The Twitter Shopping Manager, a service aimed to help merchants get started with shopping on the site and billed by the business as a “one-stop-shop for managing how [items] show up on Twitter,” will also begin testing.
Other social media platforms, such as Facebook, TikTok, YouTube, and Pinterest, are also experimenting with similar shopping capabilities based on live stream formats, so it’ll be fascinating to see if Twitter can add anything new to the mix and make its endeavor a success.
Source: Digital Trends