Twitter plans to try letting companies showcase products for sale on their profiles up to 50 at a time.
The company made an announcement on Wednesday, March 9, confirming its aim try to get in on “social commerce” in the US which allows retail services to function directly on social media platforms.
The feature will be known as Twitter Shops, and it will be offered in a beta test for a limited number of businesses in the United States, as well as for individuals who use the Twitter iPhone app.
Interested shoppers who view the product on Twitter will be redirected to the merchant’s website to check out.
Verizon, a US wireless provider, will be one of the test partners, with featured iPhone cases and wireless chargers available in its Twitter shop.
Facebook and Instagram have been leaders in the field, letting merchants set up virtual shops and sell their products.
Last year, Twitter introduced a feature that allowed businesses to display up to five products at the top of their profiles; this new tool is an extended version of that feature.
The company will also investigate live-streamed shopping, which would allow customers to purchase items while viewing brand videos.