Wilson has opened a second retail outlet in New York on Manhattan’s Upper East Side.

The two-storey store will have more than 8,000 square feet of retail space and will include a multi-use court on the bottom level where visitors can try out the brand’s latest equipment, clothes, and accessories.

Following in the footsteps of its SoHo flagship, the company says the uptown site emphasizes the brand’s ongoing dedication to sports, displaying an extensive product selection across sports categories.

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Gordon Devin, President & General Manager, Wilson Brand said: “New York continues to be a priority market for Wilson as we expand our retail footprint. From permanent retail locations to pop-ups, we will celebrate athletes of all levels and offer them the best of Wilson, ranging from premium products to curated experiences.”

The new store will include the company’s first-ever “Equipment Room,” where customers may rent chosen products to test before purchasing.

Customers will be able to use this one-of-a-kind program to meet the demands of their sporting goods in baseball, softball, tennis, pickleball, basketball, football, volleyball, and others.

Depending on the goods, rental rates range from $5 to $10 per day, and all rental expenses are deducted from the final price if purchased.

The new store will provide a curated array of best-in-class equipment from various sports categories, including official NBA and WNBA basketballs, the Duke, the official ball of the NFL, A2000 gloves, and more.

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Wilson’s athletic-lifestyle apparel range, which is designed for both men and women, will also be offered at the store.

Customers will also be able to take advantage of in-store services such as a full-time racket stringing maestro, ball glove personalization, club fittings, and a golf simulator.

Working hours are from 10 am to 7 pm on days except for Sundays, when the store opens at 11 am.

Wilson will launch a third outlet in New York in Columbus Circle next month, as well as pop-ups in important locations throughout the summer

Wilson will also debut their yearly pop-up shop at the US Open, where they have been the official ball and racket stringer for over 40 years.

Source: PR Newswire 

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