Walmart has announced the start of the application period for its 9th Annual Open Call event.

This process has started on March 14, 2022, and will be the company’s largest to date.

Open Call is Walmart’s largest sourcing event, designed to bring products made, grown, or assembled in the United States to customers in-store and online across the country.


Small business owners and entrepreneurs who sell products made, grown, or assembled in the United States now have the opportunity to sell to millions of customers.

Applications for the two-day event are being accepted until Friday, April 8.

Walmart says it wants to strengthen its commitment to supporting and growing small businesses and US manufacturing, as well as expand the work it already does with current online sellers.

This year for the first time, Walmart presented an early access period for Marketplace sellers to apply.

This brought about over 2,000 companies registering over 6,000 items.

If participants are selected, they will have the choice to select from a virtual or in-person pitch meeting with a Walmart or Sam’s Club merchant during the event which will be held from June 28-29.

Walmart says the event helps support its 10-year commitment to American jobs through its $350 billion investment in items made, grown, or assembled in the U.S.

Mentoring sessions are being offered this year to all applicants to provide tools for successful selling on the retailer’s virtual and physical shelves.

Laura Phillips, Walmart senior vice president for Global Sourcing & U.S. Manufacturing said: “We know how much supporting American products and American jobs truly does matter to our suppliers, entrepreneurs, sellers, and local communities,”

Philips said: “With all the new tools and resources available this year, we’re hoping we can foster growth for many more businesses and Walmart Marketplace sellers that already work with us, along with those that are just getting started.”

 Selected applicants who obtain a one-on-one product pitch meeting invitation will be given 30 minutes to showcase to Walmart and/or Sam’s Club merchants.

Source: 5News

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