Amazon has released a new smart video clipping tool for its Prime Video platform, allowing subscribers to promote the company's content indirectly by sharing their favorite scenes on social media. The feature only applies to Amazon jobs Originals and is available to customers in the United States — and, for the time being, users who watch Prime Video on iOS.
Amazon's X-Ray technology powers the new Prime Video feature. If you're watching an Amazon Original show on the company's Prime Video iOS app, you can bring up the X-Ray view by tapping the screen. The interface now includes a "Share a clip" button that, when pressed, displays video editing tools.
The Prime Video app will generate a video clip based on the last 30 seconds of watched footage. Users can then manually scrub through the video clip to find the section they want to share with others.
The app adds a Prime Video watermark to the clip and allows for direct sharing on certain social media jobs platforms and messaging apps, such as Instagram, WhatsApp, Facebook, Twitter, iMessage, and Messenger. There doesn't appear to be a way to save the video clip directly so that it can be uploaded to other platforms.
