Primark’s long-awaited online ordering service crashed shortly after it went live due to higher-than-expected demand.

The fast fashion retailer launched a trial service for customers on Monday, November 14 for children’s clothing, toys, and nursery items, which they could then pick up at one of 25 stores in the north-west of England, Yorkshire, and Wales.

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However, many shoppers who attempted to use the new “click and collect” service on its first day were unable to place an order.

The help service appeared to have also crashed.

Primark’s official Facebook site was littered with complaints from people saying they could not access the site. “Pointless when the website is down,” one said while another bemoaned the fact “nothing works on it”.

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A Primark spokesperson said: “It’s been great to see so much interest in the launch of our new Click + Collect trial. We’re aware that some people have had issues accessing the website this morning and we’re working hard to address this to ensure that everyone can access and browse the site easily.”

The trial includes towns like Bury in the north of England and Llandudno in Wales as well as cities like Manchester, Liverpool, Sheffield, Carlisle, and Wrexham.

Customers can order from a selection of 2,000 items, some of which are only available online and are not available in smaller local stores.

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Orders with a minimum order value of £15 and no delivery charge will be available for collection in participating stores two days after they are placed.

The Primark chief executive, Paul Marchant, said: “We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.

“The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one of our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”

Source: The Guardian

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