Nike has opened a new digitally enabled store with a particular focus on the needs of female shoppers.

The sportswear giant opened the Nike by City Center in Houston on Thursday, March 17.

The new 5,298 square-foot area promises a new techy approach to the company’s customers. 

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The Houston outlet will provide particular attention to female shoppers’ needs.

They can engage with Nike store athletes to seek advice about styling, fitting, or even know more about the products.

The store also offers a diverse collection of expanded performance bras and leggings. 

Nike SNKRS Pass, an exclusive Nike Member Reward found in the SNKRS App, enables a user the opportunity to reserve Nike sneakers for inside pick-up by using GPS location.

It will discover whether a nearby Nike store has the preferred clothing size available.

With the introduction of Swoosh Text after Walmart, the brand is engaging users to interact with store employees. 

This is an SMS messaging service for checking inventory and getting product recommendations and, moreover, reduces check-out time by providing curbside pickup. 

Nike’s most sought-after footwear collection like Air Force 1s, Air Max 90s, Jays, and more will be available in the new location.

Nike plans to make up the staff with at least 50 per cent of staff based in the city.

Source: CultureMap

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