Amazon shoppers can now try on shoes even if they’re hundreds of miles away, thanks to a new augmented reality feature.
Amazon stated that the tool will make online purchasing easier and more interactive for customers.
The function, named Virtual Try-On for Shoes, is accessible on the Amazon shopping app for iOS customers in the United States and Canada.
The functionality is now available on thousands of models from companies such as New Balance, Adidas, Reebok, and Puma.
Customers may use the feature by tapping the “virtual try-on” button on a footwear product page, then pointing their smartphone camera at their feet, and a pair of virtual shoes will appear on their screen.
While the feature is enabled, shoppers may navigate through different hues and it will instantly change on their device.
The tool will not enable customers in determining how the shoes fit, but it will provide them with an idea of how they look.
The technology expands on Amazon’s current virtual shopping tools, many of which employ augmented reality, a technique that overlays virtual goods on top of the real world.
Amazon launched “AR View” in 2017, which enables users to visualize a product in their home using their smartphone.
It subsequently released “Room Decorator,” another tool that lets users place various virtual items in their houses at the same time.
Amazon isn’t the only firm experimenting with augmented reality in online shopping.
Similar features have been implemented by furniture giant Ikea, Nike, L’Oreal, and fast-fashion retailer Zara.