Home » UK Business News » Much-loved Toys R Us launches new website as it returns to the UK in time for Christmas
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Toys R Us is back four years after its collapse, with a new website in time for Christmas.
Retail Gazette reports the toy stores collapsed in 2018, but now the company is back, although there are no bricks-and-mortar shops planned.
It's all online and there are around 14,000 toys available from around 100 suppliers.
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The site welcomes users with the statement "We're back! We're so excited to see you!"
The plans for a comeback were revealed in October and now the new site has been launched.
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It features different areas for shoppers to explore, including Pillars of Play – which showcases a selection of carefully curated toys that support child development across a wide range of ages and stages – and The Demo Zone, where toys are tested.
Toys R Us ANZ chief executive said: “Toys R Us and Babies R Us are much-loved brands in the UK, and our teams have described this as ‘returning home’, not just a relaunch.”
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