Mark Zuckerberg has revealed Facebook owner Meta Platforms is creating a digital clothing store where users can buy designer outfits for their avatars.
Virtual clothes designed by major labels such as Balenciaga, Prada, and Thom Browne will be available for purchase to start.
The outfits would cost between $2.99 to $8.99.
Happily for users, this is much cheaper than normal designer clothes.
The Prada Matinee ostrich leather purse, for example, costs $10,700.
Zuckerberg stated that he expected to expand the store into an open marketplace where designers could make and sell a diverse range of digital clothing.
As Meta progressively connects the platforms, avatars have developed as one means for it to link user identities across Facebook, Instagram, and its other services.
The company’s strategy is to create an immersive “metaverse” of shared, interconnected digital spaces where users may congregate.
Users of the company’s virtual reality headsets create avatars to play video games, take workout classes, and attend conference calls.
Meta stated that the digital ensembles would first be available solely on Facebook, Instagram, and Messenger.
Last year, the firm revamped its virtual reality avatars to be more expressive and three-dimensional, and in January, it made them available on Facebook, Instagram, and Messenger.