Stoptober, the nationwide 28-day stop smoking challenge, kicks off on the 1st of October. The yearly campaign aims to encourage the nation’s 8 million smokers to give up smoking for the month of October.

Research suggests that people who stop smoking for 28 days are 5 times more likely to stay smokefree.

As the biggest cause of premature death each year, smoking accounts for over 100,000 deaths in the UK and ½ of long-term smokers will die prematurely from a smoking related disease.

Local Cotswold’s firm, Lucky 8s, is making it even easier for smokers to swap their tobacco cigarettes for something all the more healthier. The company is offering smokers 50% off of all their products for the whole months of October.

Lucky 8s CEO, Matthew McMinn said, “70% of smokers want to give up smoking at some time or another. Stoptober gives them a great opportunity to do just that. But the reality is, the majority of those who intend to give up will not make it to the end of the month. If Lucky 8s can provide them with an alternative to lighting up again, then that can’t be a bad thing.”

McMinn added “We’re offering smokers 50% off of all of our products for the entire month of October. If having a healthier lifestyle isn’t motivation enough to give up, then 50% off of the closest thing to a tobacco cigarette might just help.”

About Lucky 8s

In 2011 Lucky 8s CEO, Matthew McMinn, read a report that if every smoker in the United States used eCigarettes over tobacco cigarettes, the death rate of smoking related diseases would decrease from 400,000 a year to 4,000. This statistic alone drove him to establish Lucky 8s as a real brand; an aspirational brand that would appeal to smokers and help them with the transition from tobacco cigarettes to e-cigarettes, and in turn, a healthier lifestyle.

Lucky 8s aim is to provide premium e-cigarettes to existing smokers, who are looking for a healthier alternative to smoking traditional cigarettes.

Our product range is limited to what we believe are the best e-cigarettes on the market.

Focusing on a core range ensures we provide not only quality products, but also a quality service.

Our mission is to grow a profitable brand; a brand smokers prefer to smoke over any other and a brand that people are proud to be associated with, both customers and employees. Through providing quality products and service and treating our customers, suppliers and staff with respect and by playing an active role within the sector, Lucky 8s aim to be one of the world’s leading e-cigarette companies.

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Source: Lucky 8s