he Heart Rhythm Charity – Arrhythmia Alliance is a local charity based in the heart of Shipston on Stour, Warwickshire. We are proud to announce that we will be joining forces with Shipston Leisure Centre to celebrate their 5th Birthday Anniversary on Sunday 30th January 2011.  We would like to mark this occasion with the placement of life saving equipment, an Automated External Defibrillator, at the Leisure Centre.

A-A Shipston TriathlonA-A Shipston TriathlonTo help raise funds for this equipment we will be organising the first Shipston Triathlon; an event that includes the elements of swimming, cycling and running – this is one of the best cross-training workouts around!  But don’t worry you don’t need to be a professional athlete to get involved.  There will also be individual and team categories, with relays of swimmers, cyclists and runners plus a mini-triathlon for children and the more leisurely sportsmen of us, giving everyone the chance to get fit and save the lives of your community. 

Supported by the Mayor and the Town Council we anticipate a spectacular event that involves and includes all sections of the community; Shipston’s first Triathlon, a fabulous event that will promote and raise awareness of heart rhythm conditions and give back life saving equipment to the heart of the community! 

Shipston Leisure Centre are signing up members to their Everyone Active programme now and all new members will receive special membership offers, training advice as well as access to all Everyone Active leisure centres.

If you would like to take part in this event or get involved please contact The Heart Rhythm Charity team on 01789 451 829 or email [email protected]


Arrhythmia Alliance (A-A) was launched in 2004 at the start of the first Arrhythmia Awareness Week in Westminster to raise awareness and highlight the deficiencies in the treatment and care of arrhythmia sufferers. A-A has established a respected relationship with government, and the result is a significant and vital change in government policy. The charity was fundamental in pushing through one of the most essential policy issues to affect cardiology and cardiac patients, resulting in the inclusion of a new Chapter on Arrhythmias and Sudden Cardiac Death in the National Service Framework (NSF). Before lobbying began, the word ‘arrhythmia’ was mentioned only once in the NSF for Coronary Heart Disease; there were no guidelines dictating diagnosis, treatment or care for those with heart rhythm disorders relating to the ‘electrics’ of the heart. A-A is now influencing government with lobbying efforts to make pulse checks a standard procedure for all doctor appointment visits in the UK.

A-A continues to strive for access to early diagnosis, appropriate treatment, ongoing patient support and improved quality of life for those affected by cardiac arrhythmias. The unique coalition of charities, organisation, patients, carers, patient groups, medical and health groups and allied professionals provides an integral information and support network for those affected by arrhythmias and it is a springboard for medical discussion and health service improvement. The coalition represents thousands of individual members including patients, doctors, nurses, physiologists, cardiologists and patient carers.
Raising awareness is at the forefront of A-A’s activities. We run awareness events throughout the year, culminating in an annual World Heart Rhythm Week and Arrhythmia Awareness Week held every June which encourages old and new supporters to promote awareness of cardiac arrhythmias. ‘Know Your Pulse’ will be the overriding theme for AAAW 2010 as the pulse is one of the most effective ways of identifying potential arrhythmias, including the irregular heart rhythm induced by Atrial Fibrillation. 1.2 million people suffer from AF in the UK which highlights the importance of the pulse as a tool to identify potential heart arrhythmias.

Since 2004, A-A has continued to grow into an international organisation, reaching across the globe to promote awareness of heart rhythm disorders and to make sure that the patient is at the centre of health care. A-A has seen the recent successful establishment of A-A Sweden, A-A Portugal, A-A Czech Republic, A-A Japan and A-A Argentina.

The Arrhythmia Alliance’s vision continues to be that “Every person affected by an arrhythmia will receive information, support and rapid access to appropriate treatment as defined by the NSF”. A-A aims to achieve this through advancing awareness, diagnosis, and improved quality of life for all those affected.

Source: The Heart Rhythm Charity