Due to a nationwide shortage of cream cheese, Kraft jobs is offering customers $20 to bring another dessert to holiday gatherings instead of cheesecake.
For months, supply chain issues have disrupted US markets, resulting in shortages of medical supplies, liquor, athleisure, toys, gasoline, and other items, including cream cheese. According to The New York Times, bagel shops in New York are struggling to meet the demand for the condiment as suppliers’ inventories run low.
In response, Kraft, the maker of Philadelphia Cream Cheese, is offering a $20 credit to 18,000 people who buy non-cream cheese desserts this holiday season.
“A delicious cheesecake is a holiday tradition that many families look forward to,” the company jobs wrote on a site promoting the deal. “So, if cheesecake is on fewer holiday tables this year, we want to make sure that you still get that holiday feeling, even if through other desserts.”
Beginning Friday at 12 p.m. EST, potential cream cheese buyers can enter to win one of 10,000 spots on the promotion website. An additional 8,000 slots will become available on Saturday at 12 p.m. EST.
Those who are chosen will receive a one-of-a-kind link from Kraft. Customers can then purchase “any dessert” once their reservation has been confirmed, as long as they have a receipt dated between Friday and December 24.
Starting Dec. 28, customers can use their unique link to submit their receipt for a “chance to receive a $20 digital reward,” according to the promotion website.
The supply shortage is unlikely to be alleviated anytime soon. According to a Kraft spokesperson, the company continues to “see elevated and sustained demand” for a number of its products. “As more people continue to eat breakfast at home and use cream cheese as an ingredient in easy desserts, we expect to see this trend continue,” the spokesperson said.
Source: NBC News