In an effort to increase public awareness, the UK Government has released a new TV ad that encourages people to conserve energy.
The advert is a part of the Government’s “It All Adds Up” campaign, which has a budget of £18 million and was introduced earlier this month.
It is intended to raise awareness of “straightforward” steps people can take to reduce their spending during the colder months.
READ MORE: UK GOVERNMENT REFUSING TO BUDGE ON NURSES’ PAY AS HISTORIC STRIKES LOOM
The 30-second commercial, which will be aired during festive schedules from Tuesday, gives tips on how to save expenses and save energy.
ITV, Channel 4, Channel 5, Sky, and other television channels will screen the ad.
It tells the public: “This is a 30-second ad. That’s not long, but it is long enough to do something that could save you money on your energy bills.”
READ MORE: ONLY 10 PERCENT OF WELSH GOVERNMENT STAFF ARE WORKING FROM THE OFFICE
Business and energy minister Lord Callanan said: “The Government’s It All Adds Up energy saving campaign is already getting important information out to millions of households across the country, showing them simple, low and no-cost tips to cut their energy use and bills this winter.
“Simple steps can make a big difference to cutting bills, while keeping homes warm and safe, and by launching this new TV advert, even more people will be aware and the savings will keep adding up for UK households.”
Need Career Advice? Get employment skills advice at all levels of your career
The advertisement and the broader campaign represent a shift from the previous administration’s stance.
It had tried to launch a similar public awareness campaign that was stopped amid fears that the energy conservation measures were too “nanny state”.
Energy Secretary Grant Shapps tweeted on Tuesday: “Keep an eye out this winter for the #ItAllAddsUp campaign, which is full of ways to help save on your bills.”
Source: Evening Standard
Follow us on YouTube, Twitter, LinkedIn, and Facebook.