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Elon Musk’s next move could be firing Twitter sales staff

Elon Musk could be planning yet more lay-offs at Twitter - this time in the sales and partnerships division.

Sources say the layoffs will begin today, Monday, November 21.

The new boss had made an ultimatum to Twitter employees, urging them to remain and clock long hours to be a “hardcore” version of Twitter or resign with severance pay. 

READ MORE: TWITTER SHUTS DOWN OFFICES AS ELON MUSK’S NEW DEMANDS SPARK MASS RESIGNATIONS

More staff in technical roles reportedly chose to quit than expected, compared to those in sales, partnerships, and similar roles.

Musk is said to have urged leaders in those departments to agree to terminate more employees on Friday, November 18. 

But sources claimed said Robin Wheeler, who headed marketing and sales, declined to do so. 

And Maggie Suniewick, who directed partnerships, also did the same.

READ MORE: ELON MUSK FIRED TWITTER ENGINEERS WHO CRITICIZED HIM IN TWEETS

Sources close to the situation said their refusal meant both were fired.

Wheeler and Suniewick didn’t respond to requests for comment. 

READ MORE: ELON MUSK SAYS TWITTER STAFF NEED TO BE “EXTREMELY HARDCORE” AS HE ORDERS “LONG HOURS AT HIGH INTENSITY”

Twitter, which no longer has a communications department, did not reply to a request for a response.

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Familiar people said Wheeler had planned to leave Twitter earlier this month but was persuaded to stay. 

She has assisted Musk in communicating with advertisers who are concerned about Twitter's shifting policies and goals. 

Several major brands have announced a pause in their Twitter spending as the chaos around Musk's takeover continues.

Source: Bloomberg

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