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5 Marketing Tactics You Should Know About as a Brand Manager
In marketing, strategies evolve at the speed of technology and consumer preferences.
Therefore, brand managers need to constantly challenge themselves to stay ahead of the curve.
After all, there’s a lot of money involved here and a lot riding on the shoulders of the brand managers.
According to a 2022 CMO Survey report, marketing budgets tend to rise each year.
Between 2022 and 2023, these budgets were expected to increase by 10.3 percent.
With the advent of digital platforms and changing consumer behaviors, the playbook for effective marketing is constantly being rewritten.
Today, we'll check out some of the most innovative marketing tactics that every brand manager should be well-versed in to ensure their brand's success.