Digital marketing is a strong and still emerging branch of marketing that has taken over the online world as a fire would.
In fact, digital marketing is one of the fastest-growing employment sectors, and it provides for over 37,000 digital marketers in the US alone.
As the number keeps growing, younger populations, such as students, have become interested in the field, as it promises decent income and high flexibility.
As it goes, college and university students find it difficult to get involved in a job. Most of them work on campuses themselves, as it is easy to balance studies and work itself.
However, besides a few online jobs, there is little that students can do.
The biggest obstacle being time, and the job of a digital marketer being an online job, it is easy to see why this is a tempting opportunity for students.
Need Career Advice? Get employment skills advice at all levels of your career
What are the Benefits of Digital Marketing Courses for Students?
As with any other job, there are many benefits that digital marketing can offer students. In fact, anyone with decent writing skills can be a marketer. If you have good writing skills as it is, you may want to consider practicing digital marketing: more often than not, a single Instagram business account and channel are enough to start.
Learning about digital marketing is not difficult. There are a lot of resources online that you can consider when learning digital marketing. There are a lot of forums as well, and a lot of chances for you to display your abilities, too. In fact, there are almost 500 digital marketing courses on Coursera alone.
A possible con of being in the field of digital marketing is the sheer volume of information there is. Looking for systematic data in the field as a learning source can be difficult, especially as the field keeps developing so fast. In fact, not keeping up with all the new developments means that you will be losing time and the race to place nr.1 in a matter of months.
Online courses are a great way to learn about any topic, from digital marketing to how to accustom your dog to the leash. As you may be a beginner in the field and may be very finance-sensitive, it is good to know that there are many beginner digital marketing courses online that you can use to start your career. As you start making money, invest it by purchasing longer courses that offer more detailed knowledge.
Another benefit of digital marketing is that you can do it as a student. The learning phase takes time, so go easy with it, but once you’re in the game, managing your hours and adjusting your availability is a piece of cake. Even if you are pressed for time, you can check out some free essay samples online and use them as inspiration to start working on your own assignments. This will effectively leave you with more time on your hands to develop your digital marketing skills and careers.
Flexible hours and holidays are some of the best perks there are. In fact, many digital marketers do not work a full 40-hour week and can still make around $58,000 per year. This is just above the US average of $54,000. Being able to make this much with a flexible schedule and with flexible holiday hours means this is a great job.
Furthermore, one added benefit of being in the digital marketing field has to do with the fact that it is done online. Namely, you will never be tied to a specific location, as the job means that you can move around the globe. For as long as there is a decent Internet connection, you will be able to do whatever you may want.
Digital Marketing is one of the fastest-growing employment sectors in the US. Needless to say, it will be expanding in the upcoming decades, and more students will be joining the labor force in the field. Considering the benefits of digital marketing learning for students, such as flexibility, good pay, and low work hours, it is no wonder that this population segment is more likely to work in the industry than ever before.