Amazon has filed lawsuits against two companies in its latest attempt to curb the spread of alleged fake reviews.
Jeff Bezos’ retail giant has launched legal action against Appsally and Rebatest after the companies allegedly tried to deceive consumers by publishing bogus reviews on online sites like Amazon, eBay, Walmart, and Etsy, in exchange for money or free products.
Amazon’s legal measures follow scrutiny into the review brokers, claiming that both companies have over 900,000 users to create false reviews.
Dharmesh Mehta, Amazon’s vice president of worldwide customer trust and partner support said: “Fake review brokers attempt to profit by deceiving unknowing consumers and creating an unfair competitive advantage that harms our selling partners.“
This isn’t the first time Amazon has indicted a company for supposedly posting fake reviews.
In 2021, two key fake review sites in Germany and the UK were closed down following “successful legal action by Amazon in those countries,” Amazon said.
To identify and delete false reviews from its site, Amazon employs a combination of machine learning technology and experienced investigators.
Amazon stated it spent $700 million and employed more than 10,000 employees in 2020 to battle consumer deception on its marketplace, preventing “more than 200 million suspected fraudulent reviews before they were ever seen by a customer.”
The firm has long admitted that it has a fake review problem and that it has struggled to rein in coordinated activities on other websites to flood product listings with favorable ratings in exchange for favors, which are against the company’s terms of service.
CNBC attempted to contact the companies with Rebatest declining to comment and Appsally not responding to its request.
Source: Business Wire