The first “Amazon Style” clothes store has opened in Los Angeles at the city’s largest retail center, The Americana at Brand mall.

It joins Whole Foods and Amazon’s cashier-free Amazon Go and Amazon Fresh grocery shops in Amazon’s physical location lineup.

Amazon Style sells apparel from Levi’s, Tommy Hilfiger, Champion, and other labels, and while it will not have Amazon’s Just Walk Out technology, the store has employees on hand to assist.


Amazon’s “department store” rumors came out in September, that the shop will leverage technology to focus on customer convenience, with locations in California and Ohio.

Amazon – which is selling off warehouses – verified the Amazon Style name in January and announced the location of its first-ever physical garment shop, with a special emphasis on eliminating the inconvenience of putting on items.

Amazon Style is outfitted with technology to improve the shopping experience and reduce unnecessary processes.

Each garment within the shop includes a QR code that consumers can scan to curate a list of products to try on in a fitting room or send directly to pick up for purchase, avoiding the need to carry a bundle of clothes.

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Another advantage is that customers can select clothing from its online store, have it brought to the store to try on, then return an item right there if it isn’t to their taste.

When you visit the store, employees will gather the garments for the fitting room and notify you when they are ready to try on.

Each fitting room has a touchscreen monitor that allows customers to request more items to try on and/or rate their preferred items as they go.

Customers can pay their bills with their Amazon account at the checkout.

The Los Angeles store is open from 10 am to 9 pm on days except for Fridays and Saturdays when the closing time is 10pm. 

Source: The Verge

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